Social Media Start-Up Capital: Don’t Try a Ponzi Scheme

Regina M. Joseph

Regina M. Joseph

You’ve got the perfect idea for a social media site, but how do you attract a critical mass of members to launch it? Your credit cards are maxed out and your friends and family are tapped too. Can you attract members by offering to pay cash incentives for recruiting other members, who in turn recruit other members and then others (known as “downline recruits”)? Continue reading