Environmental Branding in Social Media


Cheri Budzynski

For the last three years, I have been the Vice Chair of Social Media for the American Bar Association Section of Environment, Energy, and Resources Air Quality Committee. The position requires posting developments in the law associated with air quality on Twitter and LinkedIn.  While most companies recognize that social media in this era is critical to image, the “good” environmental impact of companies seems to be overshadowed by negative environmental posts about corporate and industrial America.  This was illustrated after the 60 Minutes segment on Duke Energy.  I decided to go to Twitter and type in #DukeEnergy.  The results did not help Duke Energy’s branding at all. Continue reading