Businesses Encouraged to Adopt Social Media Policies

Douglas A. Cherry

Douglas A. Cherry

Many business owners, particularly those with a limited marketing budget or no marketing plan, view access to social media as free marketing. What could be better? Ask paid employees to get out the “buzz” as an assignment. But every business should know that free marketing may give rise to potential pitfalls that are detrimental to not only immediate sales, but also long-term growth and security of your company’s brand. Continue reading